Grow self-pay revenue

Turn self-pay patients into your best payers.

Patients who ask what care costs are ready to buy. Give them a clear package, an upfront price, and a way to pay before the visit, and they stop walking out the door.

Estimate your direct-pay opportunity

Where self-pay revenue leaks today

Most practices already get self-pay demand. It’s lost in three places between the first question and the visit.

The price call ends with “we’ll get back to you”

Staff piece together a quote, the patient waits, and the next practice answers first.

A quote isn’t a package

Without a defined bundle, patients worry about the bill that follows the bill, so they hold off.

Payment happens after the visit

Self-pay balances collected after care age like any other receivable, and some never come in.

What changes with HealthMe

From the first price question to payment
The moment	Today	With HealthMe
“What will this cost?”	A verbal estimate or a callback	Staff text a package link with the price and what’s included
Deciding	Patient compares a number with no scope	Patient sees exactly which services the price covers
Paying	Statement after the visit	Paid before the visit, by card, Apple Pay, Google Pay, or Affirm financing for eligible patients
Good Faith Estimate	Built by hand; The Institute reported about 90 minutes each	Generated in the same workflow; The Institute reported about 90 seconds
Billing	Claims, denials, and follow-up	No claim for a self-pay package

Read The Institute’s Good Faith Estimate story

Customer story

How Boston Hernia rebuilt around direct pay

Facing shrinking reimbursement and rising administrative cost, Boston Hernia moved from an insurance-first model to direct specialty care and launched on HealthMe in January 2024.

In the first nine months, the practice reported a 1,000% increase in direct-pay patient care.

Read the full Boston Hernia story

“The transparent pricing of our services streamlines our self-pay process and ensures discussing pricing, and collecting payment is painless for both patients and staff.”

Dr. Michael ReinhornBoston Hernia

What launch looks like

Start with one service line your team is ready to sell, then expand.

Week 1
Pick a service line
Usually the visits and procedures patients already ask to price.
Week 2–3
Set bundles and prices
Define what’s included and excluded. Your practice sets the price.
Week 3–4
Go live
Add a pricing button to your website and train staff to send package links.
Week 5+
First sales, then expand
Review what sells and add the next service line.

Products in this solution

HealthMe Core

Your branded marketplace and checkout

Good Faith Estimate engine

Estimates generated alongside each package

PayLink

Payment links for any remaining balance

See your direct-pay opportunity

Enter your physician count for an estimate in under a minute.

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